The Client
Philadelphia Cream Cheese
B2B2C Campaign that encourages local restaurants to stay away from generic cream cheese while convincing consumers generic cream cheese isn’t good enough for them
The Ask
The Thought Process
This whole campaign started due to the fact that someone thought it would be funny to have a dog that detects generic cream cheese (Or the lack thereof). From that, Shmearlock Holmes was born, and the rest? Fuggetaboutit!
Vinny Palmieri - Copywriter
Mackenzie Sands - Art Direction
Miranda Brennan - Copywriter/Art Direction