The Client

Vaseline

Find a way to make Vaseline relevant to Gen Z clientele. Vaseline is seen as old and irrelevant to the younger generation, change that tune

The Ask

The Thought Process

Like all good things in life, you got it from your mom, why should Vaseline be any different? Vaseline wants to remind today’s generation that quite simply… our moms are cool. Who do you think you got it from? While you already have her genes, now you can have her stories

Contributors

Vinny Palmieri - Copywriter

Mackenzie Sands - Art Direction

Miranda Brennan - Copywriter/Art Direction